Communication & campaigns

We develop safety communication and campaigns that cut through and connect with people at all levels.

How this helps you:

  • Incidents reduce as people become more aware of the critical topics, such as identifying risks and hazards.

  • Targeted communication makes sure people throughout the organisation buy-in to safety, helping to build greater advocacy.

  • Strategic and measured communication delivers the right message, at the right time, and in the right way.

Communication solutions

  • Safety Narrative

    Telling your company's safety story can be a daunting task. It's hard to know where to start, and even harder to keep the story interesting and engaging for employees.

    Most safety communications are boring, dry, and uninspiring. As a result, most employees tune out when safety is being discussed.

    Everyday Massive crafts powerful narratives that connect with employees on an emotional level, inspiring them to care about their safety and the safety of their coworkers. Our team of experienced writers knows how to grab attention and keep it focused on what matters most to your people.

  • Campaigns

    It's hard to get your message through to all levels of an organisation, and even harder to get everyone on board with safety initiatives.

    Without a well-executed communication strategy, your safety initiatives will fall on deaf ears. You need campaigns that target all levels of the organisation and build buy-in for safety.

    Our communication and campaigns are strategic and measured, sending the right message at the right time in the right way. We develop campaigns that connect with all levels of your organisation, reducing incidents through greater awareness of critical topics like risk and hazard identification.

  • Toolbox talks

    If you're like most safety professionals, you're always looking for new and innovative ways to engage your frontline employees in safety. You know that they are the ones who can make or break your safety program, but finding the right way to reach them can be a challenge. Toolbox talks are a great way to do just that — engage your frontline employees in a way that is both meaningful and memorable.

    Toolbox talks are an informal way for frontline employees to learn about specific hazards and safe work practices related to their job. They provide an opportunity for employees to ask questions and share their own experiences, which helps foster a sense of ownership over their safety.

Why EM?

  • We are expert communicators. Our leadership team and project leads are qualified in communication strategy, change management and learning & development.

  • We know safety. Our team also consists of safety professionals with real world experience working as health and safety managers in high risk industries.

Our impact

  • Contributed to a 30% reduction in recordable incident rates and a 28% reduction in serious incident rates.

  • Prompted over 1,000,000 safety conversations between leaders and their teams.

  • Received over 10,000 ‘likes’ on internal social media platforms.

how this helps

  • Cut through typical corporate messaging and connect with the intended audiences.

  • Engages people in health, safety and wellbeing messaging.

  • Builds awareness about important topics and drives long term behaviour change.

  • Achieves the strategic objectives.

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