OUR LATEST ORANGE PAPER— AVAILABLE NOW
An introduction to, and extract from, Upwards, Not Northwards.
Over the coming issues, we’ll be sharing select extracts. This week, we begin (somewhat ironically, given the depth of this Orange Paper) with a piece on brevity and conciseness:
Upwards, Not Northwards is a spirited exploration into the depths of language — pushing past predictables and into far more enticing fare. The fascinations of philosophy, psychology, linguistics and neuroscience, woven into an Orange Paper of unreasonable length but most satisfying breadth and depth.
In a business landscape where language is typically painted beige at best, or unintelligible at worst — let this be a rallying cry.
Why? Because language determines how we influence, persuade, engage, inspire, inform, educate, motivate, simplify and connect. Because it shapes culture. Because it’s hardwired into the way we think to such an extent that it even influences how we think.
The question isn’t ‘why does language matter?’ but ‘why isn’t language treated like it matters more?’ And, for the shrewd leader like yourself, ‘how might we use language better in the workplace to drive results?’
Because when we do, the possibilities for what we can achieve are quite thrilling.
